Opinion | ‘Fentanyl Is Like the Boogeyman’: What We Heard This Week
“Fentanyl is like the boogeyman, it’s ubiquitous, it’s everywhere. It’ll creep in your mask, and there’s nothing you can do.” — Jon Zibbell, PhD, of RTI International in North Carolina, on a CDC video used to warn of fentanyl threat to police that may mislead officers about their risk of exposure and overdose. “Otherwise, these […]
Why ‘Before And After’ Photos Are More Problematic Than You Think
Before and after photos are ubiquitous for a reason. They’re what marketers call a “social trigger” — a type of content that prompts those who see it to feel or act a certain way. They make it clear to viewers that one situation (the “after”) is more desirable than another (the “before”). Think of before […]