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When taste and healthfulness compete, taste has a hidden advantage: New research describes what goes on in your brain when you reach for a candy bar instead of an apple

You dash into a convenience store for a quick snack, spot an apple and reach for a candy bar instead. Poor self-control may not be the only factor behind your choice, new research suggests. That’s because our brains process taste information first, before factoring in health information, according to new research from Duke University. “We […]

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